Skip to main content

The Future of Jewelry, Part 6: Banking - In the Age of COVID-19

_____________________________________

Here is the list of issues we have been covering — we are up to number 6.
  1. The Gig Economy
  2. Millennials
  3. Climate Change
  4. Consolidation and/or Decline
  5. Natural Diamonds vs Lab-Grown
  6. Banking
  7. Image 
  8. Demographics
  9. Retail Evolution
  10. Industry Structure
_______________________________________

Have you been wondering where I am?  So have I.  We have all, it seems, been wandering in a wilderness with no milestones, road signs, or even taco carts.  I started out months ago offering some thoughts about an industry that was having a bumpy ride, and found that when I was half way through, everything was turned on its head.  So I paused, just to see what we might see as we look ahead that is not a mirage.

But now, as we observe worldwide assaults on the status quo, ailing as it is, we need to stand back, take a deep breath, and prepare to dive into very unfamiliar seas.

Our case in point in this post - banking.  Answer - what banking?  There isn't any that we recognize in the jewelry business, and understandably so, as banks have no idea where they are heading themselves, except into uncharted waters.  Double that issue when considering the specialized needs of the gem and jewelry business, further complicated by regulations on money laundering and terrorism.  Further, jewelry is not, by any measure, an "essential" service, so it falls down the list, far down the list, of economic priorities.

In defense of the importance and relevancy of the business for mankind, we make a point, for example, that there are perhaps 10 millions of people involved in the diamond business.    That's a very small percentage of the world's population, and a tiny part of the American economy.  So we do not stand out either for the essential aspect of what we do, nor as a big employer.  In the age of Covid-19, there is not much of an argument we can make.

That is not to say that banks or other financing entities as simply going to throw in the towel.  Their first priority, surely, will be to see what can be salvaged, or sustained, even in short term increments.  But over the last decade or more, many banks have abandoned the business altogether, and especially in the case of major lenders in the diamond business. Unfortunately, major frauds have proved over and over again that the diamond business in particular is risky.  

A few months ago, I watched a series of videos covering a diamond-oriented conference held in Dubai.  I found it quite interesting because many of the panelists were quite open with their views on the state of the business.  In one case, I was particularly struck by the comments made by an investor who helped finance a company that was manufacturing and marketing man-made diamonds.  The investment of millions made total sense to him as the business was growing by solid double digits.  

My immediate thought was how unusual it was to see a major investor in our specialized business.  Here he was sitting at a conference filled with big-time natural diamond mining companies and their clients.  It seemed apparent that he did not consider going with any of them.  Deep trouble?  Very narrow growth potential?  A decline in natural diamond production?  Limited future in a business with far too many competitors?  I don't know, of course, but maybe all of that.

Still, we need to look at the issue of banking for the jewelry business prospectively.  No matter the nature of the end products, the public will continue to desire jewelry.  By its nature, jewelry is endlessly diverse, and that requires financing during the extended time frames required for design, production, distribution and selling.  In fine jewelry in particular, turnovers are slow, and that takes patience - and money.  But these processes are being rapidly transformed in the tech age, sharply reducing the need for financing and the risks involved for both parties.

It is helpful to look at banking in the context of the diamond business, central to the issue.  The business model used by De Beers over many decades worked very well, by and large.  Their core objectives were to protect the value of diamonds by acting as a buffer against changing economic conditions; to see sightholders make some profits (though not too much!) by cycling goods through ten times a year; and by protecting the producers, the mid-market - and the banks, by managing supply.

This all worked fine until Rio Tinto, owners of the Argyle mine, went their own way, followed by the EU requiring Russia to stop selling to De Beers, and Angola selling directly. Botswana and South Africa pressed for more control and beneficiation, and everyone started worrying about conflict diamonds.  Suddenly, diamond prices started to fluctuate like any other core product.  Dealers saw margins shrink to near nothing.  De Beers edged further and further away from their own rules, especially after they got rid of most of a $5 billion inventory.  And the Oppenheimers sold all their interest in the company.  What more need be added to all that?  That man-made diamonds came on the market, including Lightbox, De Beers' own effort?

The old structure is keeling over fast and has been given a big shove by Covid-19.  We know the months and years ahead will be a period in which companies will find new ways to find customers, eliminate intermediaries, and sell jewelry as directly as possible.  Banks will be back when they see daylight.  So will new non-bank entities that will provide financing under new arrangements.    

The times are uncertain, but we can be fairly certain that in a period of profound change, the opportunities will be big.  




Comments

Popular posts from this blog

Top ten trends for 2014 - Trend # 1 - Growth of recycling

I took a shot last year at the 'top 10 trends' for 2013.   So I am taking another shot this year.  But I thought I would do it as 'a trend a day' for the next ten days. We continue to see the gem and jewelry business as a whole changing day by day.  The number of jewelry retailers and manufacturers in the US continues to slowly decline, now about a thirty year trend.  Diamond prices are volatile while colored stone prices reflect growing scarcities.  Diamond distribution still hangs onto the "sight" process, but there are more and more auctions and special sales.  Worst of all, there is no conference (no, not a trade show) where the pressing issues for all sectors of the industry are discussed openly and thoroughly. In any case, I offer my Top Ten, in no particular order.  None of these are just for 2014.  All of them have been cooking a while and will be with us for some time to come. Growth of recycling .  I remember my first ro...

Top 10 trends for 2014 - Trend # 3 - Top-Bottom mirror of society

We read a great deal about the economic divide in the US and how the gap is growing.  Actually, it is a global problem, with many countries, both developed and emerging, now trying to deal with this issue.  When I think of my own experiences in various workplaces, it becomes inescapably clear that this problem has had a long arc, and is not about to change. Simply put, a 200 year development of technologies is now reaching warp speed, and much of it is aimed at eliminating the need for people to perform fairly routine and repetitive chores.  The assembly line now has a few supervisors.  We are now watching the process move on a very fast track in China, India and elsewhere in Asia and the Americas.  It is as if we are observing our own industrial development in double time. Just imagine a world that has 7 billion people, 6 billion of them of working age, but there are only 4 billion jobs.  Make no mistake, we are all in the same labor pool.  Educ...

Top 10 trends for 2014 - Trend # 4 - No capital, no business

All through the history of the jewelry business, and especially the diamond business, the support offered by banks to suppliers has been an essential part of the industry's growth and prosperity.  This has been particularly true in the decades after WWII, a period in which there was steady expansion of the US economy and a rapid recovery and industrialization in Europe and Japan.  People were making more money, the most since before the Great Depression, and the war years had built a backlog of consumer needs that were being satisfied. De Beers played a key role in the expansion of appetite for diamonds and thereby the desire for people to own jewelry in general.  De Beers played a very important role in another way.  They acted as the market buffer, holding stocks when the economy suffered recessions, and releasing more when boom times returned. This was an excellent environment for banks.  They could lend against inventories, with De Beers protecting thei...