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Showing posts from September, 2017

All you need is Love

It is fair to say that the last year or so has left us at a loss trying to understand where the business is headed.  There are the obvious changes, which I have noted in the past - a steady stream of store closings, the continuing growth of on-line sales, and a real weakness in diamond prices.  We know that some retailers are doing well, but many are struggling, trying to figure out just what to do to stimulate sales. By now, nobody thinks we are simply going through a slow period, and sales will rise as the economy continues to grow, even though it is at a slow pace. For starters, jewelry will continue to be an important expression of love, status, and achievement for many years to come.  But is not alone in satisfying those psychic needs, and the competition is growing. We read a great deal of commentary on what needs to be done, most of it focused on much better marketing, creating experiential environments, wooing millennials, and becoming far more innovative and creative in