A couple of years ago I proposed that everything De Beers was doing pointed to the end of the sight process. First off, they offered "additional" goods to sightholders, then proposed to sell off excess goods to non-sightholders. They quickly backed off from that when, undoubtedly, sightholders saw their price and marketing edge dented and squawked loudly. Also, everyone knew by then that production was going to decline and fall behind demand. BHP was already demonstrating that auctions were producing solidly better prices - though the quantities were not that great. Moreover, De Beers was being put into a tighter and tighter box by the producing countries, notably Botswana, South Africa and Namibia. Russia was already fated not to be a supplier to De Beers. People in the trade pooh-poohed the idea, saying that De Beers would always want to distribute through a small number of clients; would not give up the power of dictating the content in the...
Observations on trends and events in the gem and fine jewelry business.